This file maps MAC address to device name.

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SUBSYSTEM=="net", ACTION=="add", DRIVERS=="?*", ATTR{address}=="00:1d:60:b5:43:66", ATTR{type}=="1", KERNEL=="eth*", NAME="eth0"

if it has the MAC address for the device in it (e.g. in a variable called HWADDR).

HWADDR=00:1d:60:b5:43:66