Marketing Guidelines

Each release we need to do a few things to get outreach and marketing going. Here are some Marketing and Outreach Guidelines for Amahi releases:

We need multiple versions of content:

• An initial long-form content of what we want to say, like top, features, details, bug listing, etc. From this we will develop other versions
• Some “talking points” and keywords of what we want to emphasize in the release
• Then we need an official version for the blog, with less than 300 words or so
• Then we need a super-compressed version for emailing, with proper links in the text (maybe shortened, etc.)

Image Guidelines

An image that has no licensing issues (use advanced search in Flickr or Google images), that has some motive related to the talking points or the version of the release.