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Many organizations and people have jumped on the public cloud band wagon for various reasons. It's free or cheap. Data is safely stored with the minimum of hassle. It's flexible to access (anywhere, anytime, most any device). There are all sorts of neat applications that can be used to enhance use of the data.
All of the above is good stuff, until, reality bites back. In come the litigators, the legal authorities, the public cloud provider “Terms of Use” statements. The “take downs”, cloud service providers going out of business, the organization mergers/buyouts? Information owners who "thought" it was their data find out discover it's no longer the case not or access has been cut-off.
Take control of your own data. Bring it home. Use a “private cloud”. Eliminate/minimize the need for a public cloud. If some public cloud access is required then the private cloud becomes can be configured as a “hybrid cloud” (combination of the two).
ownCloud on Amahi is a great combination for home and small business use. ownCloud is a "Cloud Storage" application that provides control of owner data on a private server. Additionally, ownCloud applications can be used to provide enhanced use of owner data (i.e. music streaming, photo gallery).